Herzens Story

Insights, History, Idea & Vision

The Passion

Inspired by the love within their family, Alcidia and Michael Kramer founded the Bremen-based fashion label HERZENS in 2009.

Since then, we have presented four collections each year, featuring luxurious knitwear such as cashmere and merino wool, as well as feminine silk pieces with bold prints.

Founded in Bremen, HERZENS is now active internationally and represented worldwide in showrooms, premium boutiques and through selected retail partners.

"Our familial approach, our loyalty and the trust we place in our employees and business partners form the foundation of our company and are a key reason for our success."

Herzens

In 2009, HERZEN’S ANGELEGENHEIT was founded. Since 2025, our brand has been known as HERZENS. After 16 years, a powerful new chapter begins.

HERZENS is more than just an abbreviation; it represents what defines our brand today: stronger, more focused, and more modern. The rebranding is the result of a meticulous and thoroughly considered process aimed at communicating our vision more clearly and positioning the brand even more effectively internationally.

Our foundation of genuine values, the highest quality, and a clear commitment to design remains intact. At the same time, HERZENS brings new energy. Emotional strength, a clear design language, and our passion for the exceptional are now even more central.

Loyalty & Trust

We are a young and family-oriented team committed to creating long-lasting favorite pieces for women. To enrich the wardrobes of our customers worldwide, we strive to combine contemporary design with high-quality materials.

Our headquarters are located in Bremen.

This is where the ideas and designs for our collections are created through close teamwork.

Comfy Luxury

HERZENS embodies the feeling of being luxurious, confident, and completely at ease. With meticulous attention to detail, we create collections that naturally blend comfort and style.

Our brand is represented worldwide in over 1,000 select stores and is managed from our headquarters in Bremen.

The mix of the familiar and the new, of classic elements and modern glamour, forms the creative foundation of our collections. An explosion of vibrant colors, complemented by softer tones and the omnipresence of prints and designs, inspires a true desire for fashion.

Local & international

HERZENS is available worldwide in select retail boutiques and renowned premium department stores. In addition to our showrooms in Hamburg and Munich, we operate further showrooms throughout Europe. Internationally, HERZENS is also available in Canada, Australia, and New Zealand.